Research In Process

New England Wine Marketing Research and Education Institute

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Research In Process

Evironmental Marketing

Barber, N., Deale, C. and Taylor, C. (November 2009). Environmental Wine Packaging: Marketing toward Consumer Lifestyle. International Journal of Revenue Management.

Barber, N. (September 2009). Wine Consumers Purchase Intention for Environmentally Friendly Wine. International Journal of Hospitality and Tourism Administration.

Product Packaging

Barber, N. Consumers Views of Environmental Wine Packaging. International Journal of Wine Business Research

Consumer Marketing

Barber, N. and Taylor, C.. (October 2009) Smaller Wine Region Brand Equity: A Case for Consumer Values and Location Journal Brand Management.

Food Service

Barber, N., Goh, B. and Goodman, R. (January 2010). Restaurant customers repeat patronage: A service quality concern. International Journal of Hospitality Management.

Taylor, C., Barber, N. and Broz, C. (September 2009). The effects of wine quality in reduction preparation: a subjective and objective study. Journal of Quality Assurance in Hospitality and Tourism